Module 6 in Yvonne Halling's training introduces the importance of building a relationship with your booked in guests so that they 'know, like and trust' you before they arrive.
Do you ever welcome clients prior to arrive or thank them after they, leave, or perhaps carry out a survey to see what they think of your service?
Email marketing is massively overlooked by the majority of B&B owners, Yvonne argues that this is a must for all if your are serious about your business.
Module 6 contains
The concept of email marketing
How to set up a simple pre-arrival and post-departure email sequence using simple technology that you may already have